Pinewood Social at Rolling Mill Hill will bring casual dining, socializing to Trolley Barns

05/29/2013 -

Pinewood Social at Rolling Mill Hill will bring casual dining, socializing to old trolley barn

Owners want to create social gathering space

Wntten by Getahn Ward The Tennessean

May 29. 2013   

Benjamin  and Max Goldberg,  the owners of several Nashville dining hotspots,  are planning  a new concept for Nashville's Rolling Mill Hill in one of the city's historic trolley barns.


Based on concepts from Ray Oldenburg's book "The Great Good Place," Pinewood Social will be designed as a social gathering space, providing an alternative to the local coffee shop or neighborhood restaurant, according to the project developers.

Strategic Hospitality LLC’s leasing of 13,000 square  feet in the final building  at Trolley Barns at Rolling Mill Hill gives the redevelopment project a much-needed retail component.

"It completes  the project not only from an occupancy  perspective, but also from a use perspective," said Bert Mathews,  chief manager with Trolley Barns Partners,  an entity controlled by The Mathews family that developed  the Trolley Barns at Rolling Mill Hill. "I've got a lot of faith in Max and Benjamin.  They've been very successful entrepreneurs, and I think this fits right in with all the rest of the tenants at the Trolley Barns."

Tenants  in the five other buildings  include email marketing  firm Emma, accounting  firm Baker Sullivan Hoover PLC, Centric Architecture, the Center for Nonprofit Management, Hands on Nashville  and the Nashville  Entrepreneur Center.

"We've always said we like to develop projects that we would be the first ones to support. and that often our projects  reflect where we are in our life," said Max Goldberg  of Strategic Hospitality  LLC.  "We gained inspiration  from places  like the Ace hotel and Public hotel lobbies  to develop this social gathering place that can foster so many different opportunities, depending on what you're looking for."

Pinewood  Social will have six wood bowling lanes reclaimed from an old bowling alley in Indiana. It also will feature private karaoke rooms, shuffleboard and televisions.  The indoor space will flow outside to an outdoor patio, complete  with a four-foot-deep swimming  pool that will serve as the centerpiece  to casual dining and socializing,  according  to a release.

Pinewood  Social will offer breakfast,  lunch, dinner and late-night options modeled  after traditional American  diner food. Chef Josh Habiger  of The Catbird Seat - another Strategic  Hospitality property - will design the menu. Cocktails,  similar to those served at the duo's Patterson House, will be featured,  along with a large selection of whiskeys,  ryes, bourbons  and beer.

"The food and beverage  program  at Pinewood  Social will reflect the comfortable  communal  aspect of the project, while still incorporating creative and forward-thinking options," said Benjamin Goldberg.  "We want to be the place where your afternoon coffee turns into after work cocktails  or an amazing dinner."

Pinewood  Social will be at 33 Peabody  St. and is expected to open in early fall.

The brothers' Strategic Hospitality  was started in late 2006 and has launched  a series of successful  restaurant  ventures, including The Catbird Seat and The Patterson  House.


I have a rule about real estate: there’s a time to buy and a time to sell.  The trick is knowing when to do that.

You just have to have feel about it.” – Bob Mathews